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2 selected videos
Digital media trends are changing the face of journalism
Digital media trends are changing journalism. The changes in media and audiences are compelling journalists to redefine their approach to storytelling. The digital media trends, especially in the form of social media on the Internet and mobile phones, mean that audiences are consuming news stories in smaller, shorter snippets. So how has journalism changed in reaction? Journalists are responding by changing their delivery methods and packaging their stories for social media like Facebook or...
Related topics : social media trends / social media audience engagement
A new content distribution strategy is needed for media content
A new content distribution strategy is needed to improve audiovisual content discovery for consumers in the new digital environment. Traditional methods of media content distribution aren’t working in the age of the Internet, smartphones, and broadband applications. Similarly, traditional promotional and marketing techniques are losing their power. At the Discoverability Summit, filmmakers, producers, data analysts, and entrepreneurs get together to find new distribution strategies and...
Related topics : new media marketing strategies
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