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2 selected videos
How to Add Social Media to Your Marketing Communications Mix
To reach your audience today, you need a careful balance of social and traditional media. Find out how to achieve that balance in your marketing programs in this eye-opening seminar. You can't simply dismiss popular social media as fads, because your peer institutions are all active in those spaces. In this Magna Online Seminar on CD, led by Bob Johnson, Ph.D., we review the state of the art in social media, and show you how leading institutions are using them to enhance their marketing programs.
Related topics : social media marketing institute / social media social media
Web Legal Issues
The growing use of social/shared media and online apps in the classroom is generally seen as a good thing. It encourages collaboration, free exchange of ideas, and, in many cases, a richer learning experience. But there's a flip side to shared online learning experiences, and it manifests itself in concerns about privacy, safety and civility. These are manageable concerns. But if your institution is not managing them, you leave your students vulnerable, and your institution itself liable....
Related topics : social media legal issues
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