Digital Dealer
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5 selected videos
10 Secrets of Social Media Marketing to Boost Leads and Sales - Kathi Kruse
Featured Session at the 20th Digital Dealer Conference & Exposition: "10 Secrets of Social Media Marketing to Boost Leads and Sales" - Kathi Kruse
80% of car buyers are more likely to turn to Social Media than a salesperson. 68% say they’ve purchased a car they found on social media. Are they headed to your store?
Social Media moves at the speed of sound. Luckily, savvy dealers can now leverage it to engage car buyers during their purchase journey to capture leads and sales.
If you’re...
Related topics : social media car buyers / social media social
2015 Automotive Social Media Trends Study - What 2000 Car Buyers Say About Social - Thom Brodeur
Featured Session at the 19th Digital Dealer Conference & Exposition: "2015 Automotive Social Media Trends Study - What 2000 Car Buyers Say About Social" - Thom Brodeur
Thom Brodeur will unveil and explain the recent findings of Digital Air Strike's 2015 Automotive Social Media Trends Study - which is an annual survey of 2000 recent car buyers - including how social media really impacts car sales and which review sites matter most to consumers. He'll also reveal what's more important to...
Related topics : social media car buyers / social media advertising trends / social media conference / using social media / social media services
Social Media ROI: What Does Your Data Really Mean? - Mana Ionescu
Featured Session at the 20th Digital Dealer Conference & Exposition: "Social Media ROI: What Does Your Data Really Mean?" - Mana Ionescu
In the social media space too much attention is being placed on nebulous measurables such as “likes” and “engagement,” and the burning “ROI” question is often ignored.
The best marketing starts with data. From understanding who your customers are, and where they are online, to evaluating and evolving your current marketing activities, data will...
Related topics : measuring social media roi / social media conference / digital media marketing meaning / social media measurement
Simple Steps to Improving your Online Reputation - Steven Pearson
Featured Session at the 17th Digital Dealer Conference & Exposition: "Simple Steps to Improving your Online Reputation" - Steven Pearson
With car buyers spending more and more time online researching vehicles and dealerships, your online reputation is a critical asset. Friendemic manages online reputation for hundreds of dealerships and we’ve seen it all. We’ll share some details on just how important your online reputation is to be sure we have your attention, and then tell you best...
Related topics : online reputation management reviews / improve your online reputation / importance of online reputation management / online reputation management best practices / bad online reputation management
Your Online Reputation: What Really Matters - Steven Pearson
Featured Session at the 21st Digital Dealer Conference & Exposition: "Tips on Maximizing Your Usage of Your Current CRM" - Chris Gardiner
Online reviews definitely affect your business, but many dealers mistakenly chase reputation fads to achieve a certain number of reviews or to develop a presence on a certain platform. That may or may not be important! What really matters is what your peers and competitors look like online. Sadly, many dealers have no idea. I will share a number of online...
Related topics : online reputation matters / online business reputation
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