Intellectual Indies
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2 selected videos
Marketing channel | Hindi | Philip Kotler
Marketing channel is the path or way through which products and services are provided to the correct customers.
So what are the various types of Marketing Channel?
1. Communication Channel : This is the channel via which marketers communicate with their target audience. Like internet,social media,newspaper and many similar platforms.
2. Distribution Channel : The channel via which marketers display or sell their products. It tells about the products,pricing,offers,etc.
3. Service Channel :...
Related topics : marketing communications social media / internet social media marketing services
Marketing Environment-PESTLE | Philip Kotler | Hindi
Marketing Environment plays a vital role in success of a product or service.
It mainly falls into 6 categories :
1. Political : Type of govt. Do they support innovations or woek for their profit?
2. Economic : Purchasing power of the consumers. Do they prefer buying costly or cheap products?
3 Social : What is the thinking of the society of that country?
4. Technology : What is the technological environment? Are they more smart in that area or not?
5. Legal : Amount of paperwork,documentations...
Related topics : social marketing by philip kotler
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