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2 selected videos
Marketing Case Insight 12.1: Spotify
We talk to Chug Abramowitz, VP Global Customer Service and Social Media at Spotify, to find out more about the role social media play and how organizations should incorporate it into their communication campaigns.
https://global.oup.com/academic/product/marketing-9780198748533
Spotify’s dream is to make all the world’s music available instantly to everyone.
This video case study corresponds to Chapter 12 of Baines, Fill & Rosengren Marketing 4th Edition.
©Oxford University Press
Related topics : social role of media / social media marketing services
Marketing Case Insight 17.1: City of London Police
We speak to Superintendent Helen Isaac, to find out how the City of London Police uses social marketing to support law enforcement.
https://global.oup.com/academic/product/marketing-9780198748533
Founded in 1839, the City of London Police (CoLP) police London’s ‘Square Mile’ financial district, with a national responsibility for fraud and economic crime. Because they also police many high profile public events, they also focus on the prevention of terrorism and crime.
This video case...
Related topics : social marketing events london
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