WorldSocialMarketing

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4 selected videos

Professor Philip Kotler

Professor Philip Kotler - Kotler Marketing Group Inc.

The Larger Context for Social Marketing

Social marketing is one of six social change strategies. To be maximally effective, social marketers must work with other social change strategies. As

two examples, social marketers must tie their work to new technologies that become available and also tie their work to current and emerging

social movements. The addition of upstream and mid-stream social marketing thinking is enriching the power of...

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Related topics : social marketing strategies examples

The Big Debate

Chair: Michael Briggs - Ogilvy Public Relations

Speaking for "marketing" -

Nancy Lee - Social Marketing Services Inc., USA

Jim Mintz - The Centre of Excellence for Public Sector Marketing (CEPSM), Canada

Speaking for "the social" -

Dr. Craig Lefebvre - Chief Maven, socialShifting

Dr. Christine Domegan - B. Comm, MBS, PhD, Senior Lecturer in Marketing at the National University of Ireland, Galway

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Related topics : national social marketing centre for excellence

Katharina Simioni

Katharina Simioni - Chief of Marketing, Health Canada

Health Canada: Improving the Health of Canadians for 40 Years

Health Canada has a long history of successful social marketing in Canada. Starting in the early 1980s with the original anti-tobacco, anti-drug

efforts, the department has continually pushed for new approaches to affect behaviour change. Decreasing government resources has necessitated

partnerships with other sectors to reach mutually beneficial goals. Whether tackling obesity,...

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Related topics : social marketing health canada

Andrea Donlan

Andrea Donlan - President and CEO, Manifest Communications Inc.

Jim Diorio - Chief Idea Officer, Manifest Communications Inc.

4 X 40: The very best work by decade

40 years after Kotler and Zaltman introduced "social marketing", Canada's Manifest Communications brings you the best of the best of the best:

four international, must-see social marketing campaigns from the 1970's through today. Your hosts will dissect the campaigns' success, and equip

you with key learnings that will help your own...

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Related topics : successful social marketing campaigns