Sameer Deshpande

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4 selected videos

Social Marketing to Promote Healthy Food

In this 2011 presentation to Dieticians of Canada, Sameer Deshpande compares social marketing with other social change tools to influence individual behaviour and later on describes its basic concepts. If you are a student or practitioner of public health, especially nutrition, this video is for you.

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Related topics : marketing social change

Clarifying Boundaries of Social Marketing

Sameer Deshpande introduces students and managers to the behaviour change tool of social marketing by comparing it to education and law. In part 2 of his presentation, he briefly describes social marketing concepts. To access slides, please click on this URL: http://people.uleth.ca/~sameer.deshpande/documents/Introduction_Social_Marketing.pdf

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Related topics : concept of social marketing pdf

Road Crew: A Behaviour Change Case Study through Social Marketing

This presentation narrates the social marketing planning process using the example of Road Crew, a Wisconsin-based initiative to promote alternative rides and to reduce driving after drinking alcohol.

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Related topics : social marketing plan

Social Marketing, Stakeholder Marketing, and Relationship Marketing

Conversation with Ms. Nezahat Ekici for Anadolu University as part of Social Business Conference held in Eskisehir, Turkey in 2015. Other than the introduction in Turkish, rest of the interview is in English!

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Related topics : social marketing university