Sameer Deshpande
Rank: 3549 / 4486
4 selected videos
Social Marketing to Promote Healthy Food
In this 2011 presentation to Dieticians of Canada, Sameer Deshpande compares social marketing with other social change tools to influence individual behaviour and later on describes its basic concepts. If you are a student or practitioner of public health, especially nutrition, this video is for you.
Related topics : marketing social change
Clarifying Boundaries of Social Marketing
Sameer Deshpande introduces students and managers to the behaviour change tool of social marketing by comparing it to education and law. In part 2 of his presentation, he briefly describes social marketing concepts. To access slides, please click on this URL: http://people.uleth.ca/~sameer.deshpande/documents/Introduction_Social_Marketing.pdf
Related topics : concept of social marketing pdf
Road Crew: A Behaviour Change Case Study through Social Marketing
This presentation narrates the social marketing planning process using the example of Road Crew, a Wisconsin-based initiative to promote alternative rides and to reduce driving after drinking alcohol.
Related topics : social marketing plan
Social Marketing, Stakeholder Marketing, and Relationship Marketing
Conversation with Ms. Nezahat Ekici for Anadolu University as part of Social Business Conference held in Eskisehir, Turkey in 2015. Other than the introduction in Turkish, rest of the interview is in English!
Related topics : social marketing university
4 Resources