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4 selected videos
Executive Preview: Social Network Roadmap Workshops
Previews the Social Network Roadmap executive workshops, their value proposition and highlights. Of interest to sponsors of enterprise social network projects. Breakthrough way to come up to speed fast on how to use social networks to rejuvenate brands and companies by engaging customers in new ways.
Related topics : social enterprise network
B2B Social Business Case Study: Indium (Manufacturing)
Social business will begin disrupting B2B sales & marketing in 2012, and CSRA's Social Business Education Series shows executives how to take advantage of it. This manufacturing case study shows how Indium, which designs and manufactures soldering materials and industrial equipment, used blogs and videos to make their engineer thought leaders accessible to prospects, driving search results and leads, and cutting events costs 400%.
Related topics : social marketing business
B2B Social Business Case Study: CerviLenz (Healthcare)
Social business will begin disrupting B2B sales & marketing in 2012, and CSRA's Social Business Education Series shows executives how to take advantage of it. This healthcare case study shows how CerviLenz used Facebook to improve conference ROI since it engaged obstetrics nurses and midwives prior to conferences. Also suggests how CerviLenz could take their initiative to the next level.
Related topics : social marketing business
Web 2.0 Opportunity & Risk for Brand Managers CSRA Version
Defines the opportunity for brands to use web 2.0 and social networks to engage the web 2.0 ecosystem, featuring opportunity and threat case studies, social network life cycle model, 3-phase solution to bring brands into the 21st century
Related topics : social web network
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