Social media event activation - OralB, Crash My Event, NASCAR

OralB included the Crash My Event social media photo booth in their event activation to increase their brand awareness through live picture uploads at the Atlanta Motor Speedway. Brand ambassadors guided each attendee who happily took fun pictures in front of the photo station and immediately uploaded them to their facebook, twitter & email. Each visitor to the social media photo booth received a free american flag bandana as an incentive just for giving a like to the OralB facebook page.

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Related topics : event social media / social media branding guide