Vaughn Highfield

Rank: 3679 / 4486

3 selected videos

Social media & web 2.0: Transforming your marketing strategy

Strategy, innovation, and ROI for marketing and CRM professionals -- presentations and video content from our events, covering customer loyalty, big data, and payments

Loyalty World Canada unites senior-level executives from retail, finance, telco, hospitality and airlines to discuss the latest engagement strategies and technologies for securing customer loyalty.

Lisa Middleton, Director of Marketing and Audience Development at the Stratford Shakespeare Fetsival, presented a case study on...

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Related topics : social media marketing strategies

How to integrate social media within a wider CRM strategy - Tom Scott, BSkyB

www.terrapinn.com/customerfestival

Tom Scott from BSkyB talks about how to integrate social media within a wider CRM strategy at the Customer Festival 2012. His presentation includes:

- How does social media fit in with existing CRM channels?

- How does social differ as a channel?

- How should social be incorporated within CRM strategy?

Find out more about being a part of Loyalty World 2013 (part of the Customer Festival) www.terrapinn.com/customerfestival

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Related topics : social media strategy

Nestle : Unleashing the power of social media to create Super Fans

Want to know how to create Super Fans through Social Media?

Hear the insights of Avinash Ratta, Regional Head of Marketing - Middle East, Turkey, North and South Africa, of Cereal Partners Worldwide (Nestle S.A. and General Mills JV)

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Related topics : social media power