Episode 77: Porter's Five Forces of Analysis: How to Determine the Attractiveness of an Industry

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Introduction to Marketing: The Marketing Mix | Episode 25

Often referred to as the 4 P's, the marketing mix is a collection of four areas that marketers need to consider when selling products and services. In this video I'll highlight each of those four areas and provide an explanation of some of the different elements that marketers will consider while establishing there own marketing mix.

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