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8 selected videos

5 Common Social Media Marketing Mistakes to Avoid While Engaging With Your Followers by OPEN Forum

For more info, please visit http://www.openforum.com/yourbusinesstv. Each week, MSNBC's Your Business features experts to share their secrets for improving your business.

Making sure your company is active on social media can help to accelerate relationships and can lead to customer acquisition. The trick is getting it right in order to reap all the benefits. Here are five key marketing mistakes you want to avoid so you can reach your target audience on social media platforms courtesy of Inc.com.

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Related topics : social media marketing mistakes to avoid / benefits of social media marketing for business / social media marketing companies / social media audience engagement

5 New Social Media Tools You’ll Love by OPEN Forum

For more info, please visit: http://www.openforum.com/yourbusinesstv

Each week MSNBC's Your Business features experts to share their secrets for improving your business.

It can be overwhelming to think about all of the social media platforms people are using to promote their small companies. Here are five new tools that promise to take you from novice to expert in no time from Inc.com.

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Related topics : new social media tools / social media promotion tools / social media platforms for business / business using social media

Going “All In” on Your Business

Meet Tracy Dinunzio, the CEO and founder of Tradesy — a buy-and-sell marketplace for women’s fashion. Tracy is an “all in” kind of founder; she sacrificed a lot to get her business off the ground. And when Tracy initially launched her tech business, she had no previous technical experience — so convincing investors was no simple task! WayFounder CEO Damon D’Amore sits down with Tracy to learn the steps she took — from DIY customer development to social media strategies — to gain...

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Related topics : social media small business strategy / social media for small business

Highly Effective Social Media Strategies in a B2B World by OPEN Forum

For more info, please visit: http://www.openforum.com/yourbusinesstv

Each week MSNBC's Your Business features experts to share their secrets for improving your business. This week, despite being such a valuable tool, social media often goes overlooked in the B2B world. Those customers use Facebook, Twitter, and LinkedIn like everyone else. Bobby Harris, the president and CEO of BlueGrace Logistics, tells us how you can be social and engaging without overwhelming your clients.

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Related topics : b2b social media strategy / social media tools for business

Turning Social Media Followers Into Customers and Outsourcing Your Sales Force by OPEN Forum

For more info, please visit: http://www.openforum.com/yourbusinesstv

Each week MSNBC's Your Business features experts to share their secrets for improving your business. This week, Mike Michalowicz, the CEO of Provendus, and Steve Strauss, the senior small business columnist at USA Today, answer viewer questions about converting social media followers into clients and how to manage an outsourced sales force.

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Related topics : usa today social media / social media for small business

Build Your Online Reputation & Embracing the Tough Stuff by OPEN Forum

For more info, please visit: http://www.openforum.com/yourbusinesstv (LINE SPACE) Each week, MSNBC's Your Business features experts to share their secrets for improving your business. In this week’s Top Two Tips, The Marketing Zen Group CEO Shama Hyder and Cori Lathan, co-founder of Anthrotronix, join us. They tell us about the importance of building your online reputation and taking risks.

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Related topics : build online reputation / importance of online reputation

Making Money From Social Media & How To Structure Your Business by OPEN Forum

For more info, please visit: http://www.openforum.com/yourbusinesstv

Each week, MSNBC's Your Business features experts to share their secrets for improving your business. This week, Jill Sherman, the co-founder and CEO of Modalyst, and Tania Yuki, the founder and CEO of Shareablee, answer viewer questions about monetizing social media and whether your business should be an S Corp or an LLC.

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Related topics : social media business

Snapcastr: Creating Live Social Media Displays by OPEN Forum

For more info, please visit: http://www.openforum.com/yourbusinesstv

Each week, MSNBC's Your Business features experts to share their secrets for improving your business. The creator of Snapcastr wants to bring social media to life at events like weddings, sporting events, and concerts. Clients can view their posts on big screens for all to see. Brian Tice tells us why the panel should tweet, post and fund his product.

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Related topics : event social media