Rescue: The Behavior Change Agency

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2 selected videos

Explained: The Difference Between Commercial Marketing & Behavior Change Marketing

Commercial marketing and behavior change marketing are not the same. While commercial marketing is usually designed to sell you a product or service for a behavior you already perform, behavior change marketing (AKA Social Marketing) is designed to change a fundamental behavior. Misunderstanding this difference has led to the creation of thousands of well-intentioned but misguided behavior change efforts.

Jeff Jordan (@JeffreyWJordan), President & Founder of Rescue Social Change Group,...

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Related topics : differences between social marketing and commercial marketing

Making Behavior Change Marketing Better

During the 2015 World Social Marketing Conference in Sydney, Jeff Jordan, President & Executive Creative Director of Rescue Social Change Group, talked about how Social Marketing or Behavior Change Marketing can lead to significant positive behavior change throughout the world. The message is simple: we must unify the field of Behavior Change Marketing and simplify how we describe the approach.

In this talk, Jeff shows how the silos of behavior change are leading to misapplied strategies that...

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Related topics : marketing social change