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5 selected videos
Social Media Buy-In for Government
One strategy for gaining social media buy-in from management is to report on the social traffic you will gain from a major weather event.
Johns Creek Police Department received a social media impact award for their efforts in communicating with the public on social media during a #Snowpacalypse event in 2014. The award was presented during the SUGA2015 event in Atlanta, GA this April.
A significant weather event is likely going to happen in your area, whether it be a major snowstorm,...
Related topics : social media impact on communication / post social media strategy / social media report / social media social media
A Politician's Guide to Social Media
This video is for public officials and political office candidates. In "A Politician's Guide to Social Media", Kristy shares several tips on what to do and what not to do using social media in the political space. She mentions former Rep. Andrew Weiner, Troy Mayor Janice Daniels, Newark Mayor Cory Booker, Politwoops and more. More videos and free resources at http://GovGirl.com.
- Don't post anything you wouldn't want to see in tomorrow's paper
- Know your agency's social media policy
- Talk...
Related topics : social media optimization tips / using social media / social media policy / social media agency / social media basics
Humanizing Government Social Media - A Conversation w/Hootsuite
Government agencies shouldn’t be afraid to show a more human side on social media. This is something I’ve focused on in GovGirl pieces over the last few years, and I recently chatted with Mark Rybchuk from Hootsuite's government team about this strategy.
Mark and I talked about Hootsuite’s own “mean tweets” video, and Mark shared examples of agencies such as NYPD attempting to show a more human voice on social media to build their social community. I shared some
Mark’s...
Related topics : government social media / social media agency / social media information
Social Media Advice for Government
I love hearing about government getting social online. My personal
favorite is when I see agencies using humor to connect with citizens. Even
if your agency isn't quite ready to engage in that way, check out a recent
conversation I had with Nicole Sunstrum from Michigan.gov,
http://michigan.gov. The state's social media specialist is a busy woman,
but she found time to share some advice for governments that are just
getting started and may feel a bit overwhelmed with social media.
Send a tweet...
Related topics : government social media / social media specialist / social media engagement
Social Media Field Guide Author Interview
Two government superstars teamed up to author a step-by-step book for public agencies on how to effectively use social media. This "field guide" is the work of Ines Mergel, assistant professor of public administration at Syracuse University, and Bill Greeves, CIO of Wake County, North Carolina (recently topping the list of "most social government CIOs" by Public CIO Magazine).
This video takes a quick look at Social Media in the Public Sector Field Guide: Designing and Implementing Strategies...
Related topics : public sector social media / universities using social media
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