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2 selected videos
Circle of Fellows #14: PR in the Social Media Era
What does PR practice look like in an age in which the death of the press release is widely discussed? This episode of Circle of Fellows explores how to identify influencers among journalists and other media professionals who cover your industry and build ongoing relationships with them, through social media channels like Twitter, Facebook and LinkedIn. We'll address other changes to PR in the wake of social media. The panel includes Alice Brink, Christopher Bunting, Mary Ann McCauley, and Brad...
Related topics : social media in pr
Circle of Fellows #17: Measuring Social Media
Four IABC Fellows -- Alice Brink, John Deveney, Mary Hills, and Angela Sinickas -- will discuss trends and best practices in measuring social media. Bring your questions in real time via Twitter using the hashtag #COF17
Related topics : social media measurement
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