4C

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3 selected videos

VivaKi Harnesses the Power of Social Media with 4C

Leaders from Publicis and VivaKi talk about the importance of Social Media and how the 4C partnership has delivered key insights and compelling results for its agencies and clients. Hear thoughts from Rishad Tobaccowala, Chief Strategist, Member of Directoire, Publicis, Michael Wiley, Managing Director, Ventures, Publicis, and Doug Kofoid, President, Global Solutions, VivaKi on what the future holds and how 4C is helping ensure successful outcomes.

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Related topics : vivaki social media

4C: Leading the Convergence of TV and Social Media

TV and social go hand-in-hand. Watch how 4C TV Synced Ads and social affinities capture multi-screening consumers and improve brand results so you can find the perfect fit.

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Related topics : social media watch

Marly Schuman, Social Media Supervisor, Resolution Media

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