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27 selected videos

The Tech-Savvy Hotelier #11: "How to allocate your marketing spend"

http://bit.ly/1boCFPK

Cornell Professor Bill Carroll, from the School of Hotel Administration, met with Max Starkov at Hitec 2013 in Minneapolis to share insights, experiences, and war stories from the front lines in hotel marketing. Bill asked the industry's heaviest hitters about the state of the industry and digital marketing for hotels. See what the experts have to say about online reputation management, SEO/SEM, social analytics, distribution channels, revenue strategy, marketing-focused...

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Related topics : social media online reputation management / online media marketing courses / online reputation management seo / online reputation management expert / social media online marketing

The Tech-Savvy Hotelier #31: "Efficiencies? Nope. Top-line growth is on everyone's mind"

http://www.ecornell.com/landing/hitec-2013

Cornell Professor Bill Carroll, from the School of Hotel Administration, met with Greg Pesik at Hitec 2013 in Minneapolis to share insights, experiences, and war stories from the front lines in hotel marketing. Bill asked the industry's heaviest hitters about the state of the industry and digital marketing for hotels. See what the experts have to say about online reputation management, SEO/SEM, social analytics, distribution channels, revenue...

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Related topics : social media online reputation management / online media marketing courses / online reputation management seo / online reputation management expert / social media online marketing

Introduction: Inside Cornell's Free New Media Course for Hospitality Professionals

Join Cornell's FREE course for hospitality professionals called Marketing the Hospitality Brand through New Media: Social, Mobile & Search. This course is your virtual toolkit for driving revenue through new media. It's 100% free. 100% online.

Hurry and secure your spot for the January 8th launch at http://newmedia.ecornell.com/?ls=yt

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Related topics : free social media marketing online course / free social media marketing courses

"Segmentation" Inside Cornell's Free New Media Course for Hospitality Professionals

Join Cornell's FREE course for hospitality professionals called Marketing the Hospitality Brand through New Media: Social, Mobile & Search. This course is your virtual toolkit for driving revenue through new media. It's 100% free. 100% online.

Hurry and secure your spot for the January 8th launch at http://newmedia.ecornell.com/?ls=yt

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Related topics : free social media marketing online course / free social media marketing courses

"Don't let the tool drive practice" Social Media in HR: From Policy to Practice

http://ow.ly/l3mUY

Chris Collins is Associate Professor and Director of the Center for Advanced Human Resource Studies at Cornell University's ILR School. Chris is also faculty author of eCornell's online certificate program Social Media in HR: From Policy to Practice.

The digital age has transformed everything about the workplace, from how we find talent to the increasingly virtual workforce. Never has there been a greater need to change and shift your company's approach to meet the...

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Related topics : social media practice / company social media policy / new social media tools / online social media

Measuring The Impact of Social Media on Lodging Performance

Professor Chris Anderson summarizes a recent report from Cornell's Center for Hospitality Research that combines data from three CHR research partners (ReviewPro, STR, and Travelocity), and two other data providers (comScore and TripAdvisor) in a first attempt at determining ROI for social-media efforts.

To learn more and download the full report, visit the Hospitality Blog at http://wp.me/p3rYaY-dt

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Related topics : measuring social media roi / social media report

Learn to Make Profitable Marketing Decisions in the World of "New Media, Big Data, and Consumer Insi

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Related topics : new media data marketing