Capture Your Flag
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6 selected videos
What Gatorade Teaches About Social Media Branding Innovation - Caroline Giegerich
In Chapter 10 of 10 of her 2010 Capture Your Flag interview with host Erik Michielsen, marketing innovator and digital strategist Caroline Giegerich shares how big brands are innovating customer relationship marketing by using large scale social media monitoring. She cites Gatorade, and its social media "war room" as an example of how a company is putting a higher priority on monitoring and engaging social media customer feedback, ideas, and exchanges. Giegerich is currently Director of...
Related topics : social media brand monitoring / social media monitoring companies / social media marketing strategy example / brands using social media / social media marketing companies
Why Non-Profit Invests Big in Social Media Marketing - Courtney Spence
In Chapter 12 of 19 in her 2012 Capture Your Flag interview, non-profit executive Courtney Spence answers "How is Your Non-Profit Learning to More Effectively Use Social Media?" Spence details how her organization's social media marketing strategy has shifted drastically over the past few years. She notes how traditionally non-profits are encouraged to invest most funds in programming and how that is finding more balance with marketing and communications initiatives involving social media....
Related topics : social media marketing non profit / social media social
How Social Media Impacts Sports Marketing - Mike Germano
In Chapter 12 of 13, social media expert Mike Germano discusses how social media is enhancing the sports entertainment experience by building a stronger connection between fans and their favorite players, teams, and leagues. Social media highlights the approachability of athletes. Social media also provides players opportunity to break the news, eliminating media and reporting middlemen and going directly to fans. Finally, social media participation offers younger, lesser known players...
Related topics : sports fans and social media / sports and social media marketing / marketing through social media / social media report / social media social media
How to Design a Corporate Social Network - Marc Ferrentino
In Chapter 10 of 16 in his 2011 Capture Your Flag interview, cloud computing technology executive Marc Ferrentino answers "So How Has Your Approach to Solving Problems You are Having Led You to Developing Social Tools for the Enterprise?" Ferrentino, who concepted a corporate social network called Chatter, walks through the process that informed why and how Salesforce Chatter was built. He compares and contrasts corporate social networks with consumer social networks and what he learned about...
Related topics : corporate social network software / cloud computing social network
How Location and Payment Evolve Social Media - Mike Germano
In Chapter 13 of 13, Carrot Creative founder, community builder, and social media expert Mike Germano discusses what's next in social media, including location based mobile applications and digital economy. Digital economy creates currency rewarded on creative exchange and participation and creates a new playing field Germano sees as ripe with opportunity develop even stronger communities. For more, visit http://www.captureyourflag.com/
Related topics : location based social media
How to Turn Direct Marketing Sales into a Networking Tool - Caroline Giegerich
In Chapter 5 of 13 of her 2009 Capture Your Flag interview with host Erik Michielsen, Caroline Giegerich graduates Brown University and moves to New York City to begin her career in marketing. Giegerich first secures a sales job in direct marketing to get exposure to ad campaigns and event planning. Through this experience, works toward her goal to meet as many people as possible across the New York City business and arts community. Over time, the new skills and relationships to open...
Related topics : direct marketing media tools
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