Articulate Creative Communuications

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2 selected videos

Brand Launch Marketing Media

Math teachers are by nature, highly analytic people. This client needed a launch marketing program campaign to kick off its Grades 6-8 product launch. The campaign also needed to create marketing assets that would be fit into their existing brand mix - a brand campaign that appealed to their innate curiosity while proving product superiority with hard evidence.

Strategy: (ärtićulāte) was contracted as brand agency to communicate what separated them from their competition. The key was...

Related topics : launch media and marketing

Online Launch: Marketing Media

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(ärtićulāte) produced these interactive online product demos that simplified intricate functions and benefits in multiple languages. These online product demos clarified the processes and were the centerpieces for product launches in the US, Europe and Japan. They also served as internal sales training tools.