Euromonitor International

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2 selected videos

Luxury Goods Companies should Target Latin America through Social Media

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Latin America is one of the fastest growing regions in the world for internet users, and luxury brands looking to target consumers in the region should use social media for interaction. Countries like Brazil and Mexico offer the largest opportunities for luxury players, but e-commerce is on the rise in smaller countries such as Chile, Peru and Colombia, all of which are showing demand for luxury goods.

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Related topics : luxury brands social media

Asia Pacific Retailing Trends

http://blog.euromonitor.com/

Asia-Pacific is a dynamic region for the retailing industry. Establishing an omni-channel presence is key for any retailer looking to enter the Asia-Pacific market, as well as utilizing social media to reach more customers. Most countries in the region are either already enjoying a boom in online shopping or are set to adopt online commerce in the near future.

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Related topics : social media marketing trends retail