MarketingProfs

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Money and Time Saving Tips for Creating Benchmarks in Social Media

The big question for most B2B marketers is how do I know if my social media program is working? The answer is to create benchmarks. Because social media is new, it doesn't have traditional benchmarks like other types of media. That means B2B marketers have to come up with different ways of measuring their social media programs to find out if they are successful. Katie Paine of KDPaine and Partners sat down with Kyla Cullinane at the MarketingProfs B2B Forum to explain her best practices when it...

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Related topics : b2b social media marketing / marketing through social media / social media tips

Social Media Hot Seat and Favorite Tools

At the MarketingProfs B2B Forum in Boston, three marketers volunteered to have their social media campaigns put on the spot. Social media expert Jason Baer of Convince and Convert analyzed their efforts. Hear some of the best practices to implement in your social media campaign. Forum attendees discussed their favorite online strategies.

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Related topics : social media marketing campaign / social media online marketing / social media expert / b2b social media strategy / social media tools

Why Your Company Needs to Pay Attention to Social Media

It's happening with or without you. That's what Radian6's Amber Naslund says about social media. Are you involved yet? Do you know how to measure the success of your social media program? At the MarketingProfs B2B Forum in Boston, Kyla Cullinane sat down with Naslund to figure out how companies should monitor their social media programs.

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Related topics : social media monitoring companies / measuring social media success / monitoring social media / social media media

MarketingProfs: What's Your Favorite Social Media Tool?

At our Digital Marketing Mixer in Chicago, we asked people about their favorite social media marketing tools.

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Related topics : social media marketing tool / marketing through social media / social media tools / digital media marketing