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The outlook for media. Disruption, evolution, revolution. 360° IAA 75th Anniversary Leadership Forum
International Advertising Association (IAA) 75th Anniversary Leadership Forum Panel:
"The outlook for media. Disruption, evolution, revolution. 360°"
Read more: http://www.netcommunities.com/blog
What are leading indicators for success in a multi-platform media environment? Can traditional publishers still move fast enough to develop viable business models? Are social media channels the masters?
Simon Taylor, Managing Director EMEA, Publicitas; Henry Clifford-Jones, Director, Marketing...
Related topics : social media platforms for business
Social Brands: The Future of Marketing? | IAA Leadership Forum 2015
Simon Kemp, Asia Regional Managing Partner, We Are Social (Singapore)
With digital and social connectivity now an integral part of people's everyday lives all over the world - from New York to New Delhi to Papua New Guinea - it's time to fundamentally rethink the way our brands engage with the world. Marketing's future won't be about dictatorial brands that tell consumers what to buy through endless ads; it will be about democratic brands that understand how to use marketing to co-create value...
Related topics : branding social marketing
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