AdExchanger
Rank: 4068 / 4486
2 selected videos
Industry Preview 2015 - Panel: "The Colliding Worlds of Attribution and Marketing Mix Modeling"
Panel conversation with:
• Anush Prabhu, Chief Channel Planning & Investment Officer, Deutsch NY
• Jon Vein Co-founder & CEO, MarketShare
• Michael Wexler, Director, Digital Insights and Marketing Effectiveness, Citi
• Sunny Youn, Director, Digital Media Analytics, Epsilon
Moderated by Martin Kihn, Research Director, Gartner
Related topics : digital media marketing plan
CleanAds I/O 2015 - "The Marketer’s Evolving Conversation with Consumers" - Mary K. Engle, US FTC
Associate Director for Advertising Practices at the U.S. Federal Trade Commission, Mary K. Engle, will be joining us June 3rd in New York at Clean Ads I/O. Ms. Engle is going to discuss topics such as the need for transparency with consumers when being marketed to through various digital channels from social media to native advertising. After her presentation, she’ll take questions from the audience.
Mary K. Engle, Associate Director for Advertising Practices, Bureau of Consumer Protection,...
Related topics : ftc social media advertising
2 Resources