Diageo PlanW
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2 selected videos
Social Media Week Singapore 2013- Marketing to Women
Women's roles, habits, needs and expectations are constantly evolving, even more so in the age of Facebook, Pinterest, Twitter and Instagram. Research has shown that women are more present on social media than men. On Facebook alone, women are 55% more engaged than men. This panel discussion brings together industry experts to discuss marketing to women and the role of technology -- how is it different, what works and what doesn't?
This session was moderated by Anita Kapoor. On the panel:...
Related topics : social media marketing industry
Social Media Week Singapore 2013 - Smartest Girls in the room
Some of Singapore's most dynamic women come together to talk about what it means to be a woman in business -- particularly in traditionally male dominated industries like tech, start-ups, and alcohol. At this session, they will share their strategies for successfully navigating these territories while exploring the role of technology and social media in helping women get ahead.
This session was moderated by Anita Kapoor. On the panel: Siobhan Hamilton - Diageo Asia Pacific, Sunita Kaur -...
Related topics : social media help
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