HOME #16 - Building your social media map

Patrick Singson and Chris Boyer discuss the importance of hospital marketers to build their social media map. In this video, they explain how a hospital website should contain authoritative content, but that social media should be used to house "near-authoritative" content - like blogs, audio, video and microblogs. This video also describes how to build out a social media plan that will allow content to easily be distributed to multiple social networks, effectively ensuring your marketing...

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Related topics : social media content / social media marketing plan / social media network marketing / social media marketing websites / using social media marketing

HOME #23 - The Role of Social Media in Public Relations and Communications

Part 1 of an interview with Shel Holtz, principal of Holtz Communication & Technology and author of the book "Tactical Transparency," Chris Boyer discusses with Shel the challenges and opportunities that social media and web 2.0 tools has created for hospital communications, the difference between marketing and communications, and the impact of real-time tools like Twitter on managing public relations. For more information, visit http://www.christopherboyer.com

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Related topics : social media public relations / marketing communications social media / social media management tools