scribemedia

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8 selected videos

How Bank of America Optimized Their Social Media Strategy

A Look at How Bank of America Optimized Their Social Media Strategy

Every relationship between Bank of America and their customers is unique. In an effort to improve the customer relationships, Bank of America realized that their overall social dialogue needed to become more contextually relevant to provide value. This isn't easy to implement in social media. Learn how Bank of America was able to redefine their social media goals at an audience-level.

Daniel Goldstein -- Analytics Manager,...

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Related topics : social media optimization strategy / social media pricing / social media analytics / social media social

Sonya Svaty, VP, Group Director of Strategy, PHD

Sonya Svaty, VP, Group Director of Strategy, PHD, at the Effie Award judging event in NYC, talks about successful marketing campaigns, brands, social media, content marketing, mobile and more.

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Related topics : social media marketing campaign / marketing through social media / social media branding strategy / social media content

Social Media Metrics and Measurement

Nichole Goodyear of Brickfish, Peter OSullivan of Buzzlogic, and Anna Banks of Organic talk about the major social media formats and how marketers can leverage their unique characteristics an engaged audience, two-way interaction, rich profile data and the social graph.

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Related topics : leverage social media marketing / social media audience engagement

Dell Social Media Strategy

Adam Brown, Executive Director, Social Media at Dell, talks about the companies social media strategy at the ANA Brand conference.

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Related topics : social media branding strategy / social media conference

Rick Ducey at ARF

Interview with Rick Ducey at the ARF conference

Rick is the Chief Strategy Officer for BIA/Kelsey. Rick is expert in digital media innovations, competitive strategies, new product development and new business models, including digital ecosystem collaboration strategies. Rick is the program director for BIA/Kelsey's advisory service Digital Strategies for Broadcasting. This program provides coverage and analysis of how new technologies, competition, shifting consumer demographics and media...

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Related topics : digital media marketing strategy

Social, Mobile + Hispanic Americans

Social, Mobile + Hispanic Americans

Two industry leaders from Univision address how social and mobile are impacting the influential Hispanic market. The discussion covers the risks of not providing an accurate representation of the Hispanic population.

Elizabeth Ellers -- EVP, Corporate Research, Univision

Ceril Shagrin -- EVP, Audience Measurement Innovation, Univision

Moderator:

David Marans -- EVP, Media, ARF

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Related topics : hispanic social media marketing

Create and Pitch a Successful Business Plan

If your business plan is scribbled on a napkin, you could be in for some nasty surprises. On the other hand, a 40-page term paper is a waste. Instead, invest just time enough to make smart choices, and be prepared to pitch your ideas in a compelling way. Learn how to plan your business with speed and flexibility in this interactive workshop.

David Ronick is a co-founder of upstartbootcamp.com, which helps founders start up smarter via on-demand courses, coaching, and webinars. David has...

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Related topics : social network business plan

Social Media Seminar

teaser video from the Interactive Advertising Bureau Social Media seminar. learn more @ http://iab.scribemedia.org

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Related topics : social media seminar / social media advertising