University of Ghana Distance Education

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2 selected videos

UGBS 207- Corporate Social Responsibility and Ethics: Session 5-Corporate Social Marketing

The University of Ghana - Distance Education Video Channel gives faculty, and students access to University of Ghana videos of lectures produced by lecturers to accompany session slides of course taught at distance on the UG-Sakai Learning platform.

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Related topics : corporate social responsibility and ethics in marketing

Corporate Social Responsibility and Ethics- Session 2: Innovative CSR

My dear student, innovative CSR is part of corporate marketing strategy that aims ensuring value is added to the organizations products and services as the organizations undertakes CSR activities. The essence is to give competitive advantage over rival firms. Thus CSR initiatives and activities that result in value creation for all stakeholders is innovative CSR. Communicating this value appropriately is part of the innovative CSR strategy of an organization. Key issues to be discussed in this...

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Related topics : corporate social responsibility and ethics in marketing