SAS Software
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20 selected videos
Using Social Media Analytics to Investigate Crime
SAS Principal Technical Architect Jodi Blomberg discusses how social media analytics applications for are helping law enforcement solve crimes.
Learn more about law enforcement's use of social media analytics by reading the paper "Twitter and Facebook Analysis: It's Not Just for Marketing Anymore" at http://support.sas.com/resources/papers/proceedings12/309-2012.pdf
To learn more about SAS Social Media Analytics, visit...
Related topics : social media analytics / using social media marketing / social media marketing software / social media intelligence / social media index
Integrating Social Media into Marketing for the Chico's Brand
Gary King, CIO of Chico's, discusses how Chico's adds social media to their marketing mix & the importance of tracking campaigns. Learn how SAS can help with social media monitoring: http://www.sas.com/software/customer-intelligence/social-media-analytics/index.html
Related topics : social media marketing software / social media monitoring software / social media intelligence / social media help / social media analytics
Oberweis Takes the Ice Cream Shop to Customers on Social Media
Bruce Bedford, VP of Marketing Analytics, discusses how Oberweis Dairy engages with customers via social media and its role in growing their business.
Learn how SAS can help with social media monitoring at: http://www.sas.com/software/customer-intelligence/social-media-analytics/index.html
Related topics : social media monitoring software / social media software for business / social media marketing software / social media analytics / monitoring social media
The Value of Social Media at Hard Rock Hotel & Casino
Get in on the conversation, hear how Hard Rock's Internet Marketing Manager uses social media to maximize response rate, customer loyalty, and generate revenue.
Presented in partnership with the Cornell Center for Hospitality Research, view the full webcast at http://go.sas.com/r18hu5
Read a webcast summary at http://www.sas.com/reg/wp/corp/17666
Related topics : using social media for marketing research / manage social media / marketing through social media
Chris Brogan Provides Best Practices and Insights into Social Media
http://blogs.sas.com/getgrowkeep
SAS' Deb Orton interviews Chris Brogan of New Marketing Labs. Chris discusses the big opportunities for marketers, mistakes that marketers make with social media and how to solve the common marketers' excuse of "I don't have the time."
Learn more on the SAS Customer Intelligence blog "Get, Grow, Keep" at http://blogs.sas.com/getgrowkeep .
Related topics : common social media marketing mistakes / marketing through social media / social media blogs
Answers to Online Questions During SAS® Social Media Analytics Press Launch Event
John Bastone, SAS Product Marketing Manager for SAS Social Media Analytics, and Dave Thomas review and answer the online questions that were unanswered during the Press Launch event.
To view the full SAS® Social Media Analytics Press Launch Event, visit http://www.sas.com/smalaunch . To find out more about SAS® Social Media Analytics, visit http://www.sas.com/sma .
Related topics : social media marketing events / social media analytics / marketing through social media / manage social media
Embracing Social Media in the Life Sciences Industry
Charlotte Sibley of Sibley Associates talks about how engaging in social media can benefit the life science industry with regards to better patient outcomes and return on investment.
To learn how to find the most profitable growth opportunities, take the best marketing actions and maximize cross-business impact, visit http://www.sas.com/crm .
Related topics : social media marketing industry / social media engagement
Branded! How Retailers Engage Consumers with Social Media and Mobility
This interview with the authors of "Branded!" reveals how the book explores retailers who are successfully implementing social media and mobility strategies.
Learn more about SAS Solutions for Retail: http://www.sas.com/retail
About the Authors:
Lori Schafer is the Executive Advisor for SAS Institute's Retail Practice. Schafer, an entrepreneur with twenty-five years of experience in retail and consumer-packaged goods' technology, was CEO of Marketmax, Inc., and President of SAS Global...
Related topics : social media branding book / social media branding strategy
SAS® Social Media Analytics: Brand Monitoring & Reporting
Take a brief tour of SAS Social Media Analytics to see how you can track and report on both your brand and your competitors.
To learn more about SAS Social Media Analytics, visit http://www.sas.com/software/customer-intelligence/social-media-analytics/
Related topics : social media analytics / social media brand monitoring / social media monitoring software / social media report / social media branding
SAS® Social Media Analytics: Performance & Engagement
Take a brief tour of SAS Social Media Analytics and see features that allow you to monitor your corporate profiles, identify influential authors and engage with consumers directly.
To learn more about SAS Social Media Analytics, visit http://www.sas.com/software/customer-intelligence/social-media-analytics/
Related topics : social media analytics / social media engagement / social media software / social media intelligence / social media social