Canada Post

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2 selected videos

2. Physical Meets Digital -- Direct Mail Response

Mark Morin, President of Strategies Marketing Direct, presents "Physical Meets Digital" at FFWD Adweek 2013 in Toronto. Discover how to build design and deliver an integrated cross-media strategy combining physical -- specifically direct mail -- with digital and traditional media to produce more sales and better ROI.

Visit canadapost.ca/directmailworks for more information about Canada Post's new "We're Rethinking Direct Mail"...

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Related topics : direct marketing media strategy

Direct mail strategy & cross media marketing | Canada Post

Understand the WHY and HOW behind customer-centric relationship-focused marketing, its key drivers and success factors. Read more: www.canadapost.ca/directmailworks

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Related topics : direct marketing media strategy