Moody College of Communication
Rank: 440 / 4486
3 selected videos
Social Media Summit
There’s no question that social media has forever changed the way news organizations connect with their audiences. But has that change helped or harmed news organizations? And what’s in it for social media companies to get involved with news organizations such as through Facebook’s Instant Articles or Snapchat Discover? With their first Social Media Summit, the Engaging News Project and the School of Journalism will explore these issues and discuss how news organizations used social media...
Related topics : news organizations using social media / social media audience engagement / social media companies / social media help / social media media
FULL - MSLGROUP executive Stephen Marino on "Social Media, PR and Issues/Reputation Management"
Stephen Marino, the North American director of digital and social media for MSLGROUP -- a global communications network -- presented "Social Media, PR and Issues/Reputation Management" on April 19, 2012.
Marino's presentation is the first installment in the Department of Advertising and Public Relations' Gwyn David Lecture Series, which was created in honor of the late Gwyn David, who graduated from the College of Communication in 1979. David was senior vice president and media director of...
Related topics : social media and reputation management / social media agency network / reputation on social media / reputation management pr / global social networking
Deirdre Walsh on Social Media Strategies in Public Relations
Deirdre Walsh (B.S. Public Relations '02), senior social strategist at Jive Software, addresses the job responsibilities of a social media strategist, how social media can impact overall business, how to address a crisis communication problem through social media, and gives advice on what students should learn to pursue a career in social media.
Related topics : social media public relations / social media impact on business / social media strategist / social media jobs
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