NapierPR
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4 selected videos
Using social media to promote B2B events
Many B2B marketers look jealously at their B2C colleagues who seem to have so many more opportunities to use social media, and then ignore the opportunity to use social media to promote events. Trade shows, conferences and meetings are great opportunities for B2B brands to build engagement though social media.
Get ideas of how you could use social media to increase engagement when you next hold a meeting or exhibit at a show in this short video from B2B specialist agency Napier...
Related topics : brands using social media / social media branding / social media conference / marketing through social media
How to develop a B2B social media strategy
Create a great social media strategy with this video guide from Napier (www.napier.co.uk). Developed specifically for B2B technology brands, this short video walks through simple steps to create a social media strategy that will reach B2B decision makers.
The video discusses a range of topics, including getting engagement with a B2B audience, involving the entire team and setting goals and metrics to define success.
Related topics : b2b social media strategy / social media audience engagement / social media media
Using KPIs to understand the ROI of social media campaigns
Working out the return on investment of social media campaigns can be a real challenge. This short video discusses the benefits of creating specific key performance indicators that will provide metrics to allow better measurement of the ROI achieved by each campaign.
Created by B2B specialist agency Napier (www.napier.co.uk), this video will help you determine the return on investment (ROI) from any social media campaign.
Related topics : b2b social media campaigns / measuring social media roi / social media help / social media specialist
Use social media to improve your marketing intelligence gathering
Learn how to make use of social media to find out what competitors are doing and saying, and to hear what your customers really think. This video, created by Napier (www.napier.co.uk) explains how to use social media to listen to what people are saying, enabling you to build insight, knowledge and understanding that will let you deliver more effective campaigns.
Related topics : using social media marketing / social media intelligence / social media marketing campaign / marketing through social media
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