Soma Jurgensen

Rank: 4444 / 4486

2 selected videos

Marketing Mix: Product Strategy

Product in the marketing mix or Product Marketing? Learn the difference and more in this video to build your marketing skills.

* Differentiate between product and product marketing

* Redefine product for the modern economy

* Explain the components of product decisions

* Make a case for leading with benefits

* Identify the reasons products fail

* Summarize support of quality product intros

Watch the other videos in the playlist:

https://www.youtube.com/playlist?list=PL6F365386C75BB026

Marketing Mix: Pricing Strategies

voir la vidéo

Review the basics of the price component of the marketing mix. This critical element of your marketing strategy can make or break your competitive position. Provided by Rasmussen College School of Business.Download the PowerPoint presentation at http://www.sophia.org/marketing-mix-pricing-basics-tutorial