PRSA National

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9 selected videos

Eric Schwartzman on Current Social Media Topics & Future Trends: PRSA 2011 Digital Impact Conference

http://www.prsa.org/Conferences/DigitalImpact/

Eric Schwartzman, PRSA 2011 Digital Impact Conference Co-Chair discusses:

• The continued growth of PRSA's social media conference and how the sessions now highlight social media's impact on B2B, financial services, health care and other industry sectors.

• Mobile communications and other social media hot topics.

• Future trends in social media such as more realistic social media marketing campaign objectives and PR's role fighting...

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Related topics : social media marketing future trends / social media conference / social media social

Cision's Heidi Sullivan on Influencers & Social Media Marketing: PRSA 2011 Digital Impact Conference

http://www.prsa.org/Conferences/DigitalImpact/

Heidi Sullivan, Vice President of Media Research at Cision, speaks with PR Tactics at PRSA's 2011 Digital Impact Conference on May 5 on social media, engaging influencers and breaking through the clutter to reach today's on-the-go consumers.

PRSA Digital Impact Conference: http://www.prsa.org/conferences/digitalimpact

PR Tactics: http://www.prsa.org/Intelligence/Tactics/Issues

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Related topics : social media marketing conferences / social media conference / social media engagement / digital media marketing

New York Times Social Media Editor Jennifer Preston: PRSA Digital Impact Conference

http://www.prsa.org/Conferences/DigitalImpact/

Jennifer Preston, social media editor of The New York Times, discusses how the paper's editors and reporters use social media to track trends, find sources and break news. Public Relations Tactics contributing editor Kyra Auffermann interviewed Preston during the PRSA 2010 Digital Impact conference in New York City on May 6-7.

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Related topics : social media conference / social media report / social media news

James Kane on Loyalty, Brand Complacency & Social Media

Book author and leading researcher on the science of loyalty, James Kane, spoke with Tactics following his General Session keynote at the PRSA 2015 International Conference in Atlanta. Here, he discusses social media measurement, brand complacency and the value of relationships. Read more on Kane in the December 2015 issue of Tactics: http://bit.ly/1YxVfhT.

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Related topics : social media branding book

Jay Krall provides social media advice: PRSA 2009 International Conference

http://www.prsa.org/Conferences/InternationalConference/

Jay Krall, manager for global product management at Cision, discusses social media and top public relations trends. Interviewed by John Elsasser, editor-in-chief of PR Tactics, during the 2009 PRSA International Conference in San Diego.

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Related topics : social media conference 2009 / manage social media / internal social media

Jill Abramson discusses social media

Jill Abramson, managing editor of The New York Times, discusses the impact of social media on her job at the 2010 Matrix Awards, held in New York City's Waldorf-Astoria Hotel on April 19. Interview by Kyra Auffermann, editorial coordinator for PR Tactics, the award-winning monthly newspaper published by the Public Relations Society of America.

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Related topics : manage social media / media social impact

Groupon's SaraBeth Zivitz on Social Media Marketing: PRSA 2011 Digital Impact Conference

http://www.prsa.org/Conferences/DigitalImpact/

Interview with SaraBeth Zivitz, Groupon's director of business development, on May 6, 2011

PRSA Digital Impact Conference: http://www.prsa.org/conferences/digitalimpact

PR Tactics: http://www.prsa.org/Intelligence/Tactics/Issues

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Deirdre Breakenridge's Social Media Plan: PRSA Digital Impact Conference

http://www.prsa.org/Conferences/DigitalImpact/

Deirdre Breakenridge is is president and executive director of communications at Mango! Public Relations Tactics editorial intern Philip Volmar interviewed Breakenridge during the PRSA 2010 Digital Impact conference in New York City on May 6-7.

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Related topics : social media conference

PRSA Health Academy Conference: Insights From Kathleen Stansberry, Ph.D.

Kathleen Stansberry, Ph.D., assistant professor at Cleveland State University, discusses how new technologies and social media are changing many aspects of the health care industry, and why health care communicators must pay close attention to truly understand what consumers are concerned about.

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Related topics : social media changed communication