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Analyze This: Trendrr Helps Navigate Social Media for Video Companies
http://www.beet.tv/2010/05/mark-ghuneim-wiredset.html
Cable network Oxygen has gotten a lot of attention recently for how it uses social media to drive up ratings and interaction. The technology and analytics firm Wiredset is behind that network's work in social media.
We recently caught up with Mark Ghuneim, who runs Trendrr's parent company Wiredset. Trendrr was recently named a company to watch by the Altimeter Group.
He told us that other companies using the service to better...
Related topics : social media services company / social media companies / social media tracking tools / social media firm
The AP's Plan to "Manage the Noise" of Social Media on Election Night
The AP's Plan to "Manage the Noise" of Social Media on Election Night from Beet.TV. Like this? Watch the latest episode of Beet.TV on Blip! http://blip.tv/beettv/watch
With social media to create great deal of "noise" and "a confusing time for alot of people" around the election returns, the Associated Press is telling its staffers not to share the race calls by other news organizations, says Eric Carvin, Social Media Editor in this interview with Beet.TV In this interview, Carvin also speaks...
Related topics : news organizations using social media / manage social media / social media plan / social media report
John Kembel, HiveLive
Monday, August 25, 2008
Businesses Use "Hives" to Build Niche Communities
HiveLive, a platform for building business-oriented custom social communities, lets users create custom blogs, wikis, and forums with Web 2.0 building blocks called Hives.
While a social network like Facebook is geared toward the mass consumer market, HiveLive is carving out a viable niche for itself the enterprise market. The company's different focus means it isn't in direct competition with Facebook: "We work...
Related topics : social network users / social network marketing companies
Amplify Aids Social Media Monetization with Semantic Tech...
http://www.beet.tv/2009/03/amplify-.html
Amplify, which provides Natural Language Processing solutions for customers who want to understand and better target advertising to online content, announced its first big U.S. partnership with social Media ad targeting firm Lotame, CEO Mark Redgrave told Andy at the AlwaysOn conference last month.
"We are simply intercepting content in social media properties that are part of that network," he says. "We are understanding that content, and therefore...
Related topics : social media content / social media network / social media firm
SAY Media to Bring Brands and Content Creators Together in Unique Ecosystem
http://www.beet.tv/2010/10/say-medias-to-bring-brand-marketers-and-content-creators-together-in-new-media-entity.html
Videoegg's recent acquisition of blog company Six Apart, forming a new company called SAY Media, means that content creators can now monetize content through a sophisticated ad network and brand advertisers can reach a global audience comprised of some 340 million uniques monthly impressions, says Matt Sanchez, CEO.
This is our second interview with Sanchez who explains the...
Related topics : how to say it marketing with new media
Madison Avenue Embracing YouTube Branded Channels for Direct Marketing
http://www.beet.tv/2010/06/madison-avenue-embracing-youtube-branded-channels-for-direct-marketing-.html
Rob Davis, who heads the online video practice at adverting giant Ogilvy, says that his agency is working on branded content channels on YouTube.
More than just publishing videos, the branded channels are becoming destinations with some functioning as direct marketing platforms.
We spoke earlier this month at the Streaming Media East conference.
Andy Plesser, Executive Producer
Related topics : direct marketing media channels
Gina Bianchini: Ning To Launch iPhone App Tomorrow
http://www.beet.tv/2008/09/gina-bianchini.html
CAMBRIDGE, Mass. -- The create-your-own-social-network platform Ning has now produced nearly half a million social networks, with a new one created every 30 seconds, CEO and founder Gina Bianchini says. The company will launch an iPhone application on Friday. Jason Pontin, Editor of the MIT Technology Review, conducted this interview for Beet.TV on the MIT campus.
Bianchini gave a keynote speech at the MIT Technolgoy Review EmTech08...
Related topics : creating a social network
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