Search Engine Journal
Rank: 479 / 4486
6 selected videos
Using Social Media As A Public Relations Tool: Interview With Allie Freeland
Thanks to our Pubcon media sponsor, Brand.com!
As part of our SEJ interview series, Allie Freeland of iAcquire discusses the opportunities available to businesses in using social media as a public relations tool.
Here are some key takeaways from the video:
- In order to get away from the "spray and pray" method of message distribution used in traditional PR, Allie recommends taking advantage of the influencer outreach opportunities provided by social media.
- Allie suggests Twitter as being...
Related topics : social media public relations / social media marketing business opportunity / social media network marketing / social media content
#SEJThinkTank: Social Media on a Budget for Nonprofits & Small Businesses by Caitlin Rulien
The world of social media is packed with a never-ending list of tools and tips that can easily overwhelm the novice manager. Join SEJ ThinkTank for a webinar designed to help those with limited resources get the most out of social media.
Attendees will learn the basics of social media management and organization, learn how to drive valuable traffic to your site, and acquire the skills you need to engage your audience on a more personal level.
Related topics : social media tools for small business / social media management tools / manage social media / social media audience engagement / social media help
Current Trends in Link Building & Content Marketing
The areas of link building and content marketing have experienced huge shifts in the past few years. Loren Baker, the founder of SEJ, and Brent Csutoras, SEJ’s Chief Social Media Strategist, discuss these changing trends and explain how you should be approaching these areas in today’s world. Staying on top of fast moving industry strategies is the only way to stay competitive.
If you're interested in sponsoring a webinar, please contact Jessica Cromwell at jessica@alphabrandmedia.com
Related topics : current trends in social media marketing
Profile Defenders Tips for Reputation and Brand Management in 2014
Search Engine Journal's Murray Newlands interviews Richart Ruddie from Profile Defenders at Affiliate Summit West 2014.
Related topics : search engine reputation management tips / brand reputation management
#SEJThinkTank: 3 Steps for Social/Search Marketing Integration
Looking for ways to rock your social marketing? Join Daniel Morrison of aimClear as he covers selling with first-touch social psychographic data: disciplined, high intent, active targeting, including owned-audience cookie pools for performance marketers to exploit.
Related topics : social marketing steps
How To Measure Success On Social Media: Interview With Alan K'necht At Pubcon 2013
Thanks to our Pubcon 2013 SEJ Lounge sponsor, Paygrip!
Related topics : measuring social media success / social media measurement
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