Dreamforce Video
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19 selected videos
Social by Committee: Driving Social Media Success Across Campus
Mastering social media strategy and tactics can be overwhelming and just plain hard. But with new platforms and evolving student and alumni expectations of engagement, it is critical that institutions work across schools and departments to achieve brand standards, effective engagement and escalation plans, and develop coordinated cohesive messaging. Join Noelle Seybert, Social Media Manager at Pepperdine University, to learn how their Integrated Marketing Communications group established a...
Related topics : integrated marketing communications social media / social media marketing strategy for schools / social media branding strategy / marketing through social media / social media integration
Marketing Cloud: Building New Audiences Through Social Media
Let's boil it down to what you really want to know: How to acquire customers through social media. Industry thought leader, pundit and author Jason Falls, who also serve as Vice-President for Digital Strategy at CafePress Inc., will share case studies and examples of many ways to do so. His new marketing funnel will also give attendees an enlightened perspective on how social fits into a marketing and sales strategy and how to measure its success. Falls is the co-author of No Bullshit Social...
Related topics : social media marketing guide / social media measurement / social media social / digital media marketing strategy
Listening Good - The Gates Foundation on Social
Today, we are sitting on the biggest archive of global health and development data in history. This archive is powered by social media. Social Media Monitoring is more than just likes and comments; it helps experts to understand public perceptions around interventions and optimize the engagement with beneficiaries. Come learn where Social Media Monitoring fits into traditional market research methodologies. Join Sebastian Majewski to hear how he's leveraged Radian6 at the United Nations,...
Related topics : social media monitoring for market research / leverage social media marketing / social media engagement / social media optimization / social media help
Marketing Cloud: Social Media ROI - The Basics
Wondering if your social media initiative is providing value to your organization? Join us to learn from Cisco, Kixeye, and JetBlue the do's and don'ts, as well as the different measures for calculating social marketing ROI. You'll soon be able to sync up your social media strategy, business goals, and objectives with social media ROI calculations that demonstrate the value of your campaigns.
Related topics : social media marketing roi calculator
Marketing Cloud: Social Media Measurement: Evolving Social Media Reporting
Join Thomas Gallagher of Rally Software, Margot Savell of RDI, and Dane Hartzell from Honeywell to learn how companies are implementing social media measurement strategies and how that data impacts their business. We?ll also open up questions to the floor to address your top reporting, measurement, or metrics-related questions.
Related topics : social media measurement / social media marketing software / social media marketing companies / social media report / marketing through social media
The Salesforce Social Media Command Center: How to Build & Run Your Own
Want your own Social Media Command Center but don't know how to get started? Join us to learn the Salesforce best practice on building a Social Media Command Center from the ground up. Then stick around and find out how Salesforce uses our Marketing Cloud and Service Cloud to extend social media throughout the organization from marketing, sales, service, R&D, and more.
Related topics : social media marketing services / marketing through social media / social media social
Marketing Cloud: Acquire, Activate & Reactivate with Innovative Social Strategy
Craig Schinn, Social Media Manager at the online retailer, The Clymb ? demonstrates how he reduced fan acquisition costs by 20%, and crushed paid search by matching email records with Facebook accounts. In this session, we will also show you how simple it is to build, optimize and automate social advertising campaigns to create repeat purchasers and loyal advocates.
Related topics : social media marketing strategies / social media optimization strategy / manage social media
Marketing Cloud: Mapping Social Media Marketing to Your Business Objectives
Struggling to calculate ROI for your social programs? Join us to learn how to measure the impact of your social media efforts and think differently about how social customers convert into repeat purchasers.
Related topics : social media marketing roi calculator / marketing through social media
How Smart Brands Use Digital Marketing to Acquire, Engage, & Retain Customers
Today's consumers are hyper-connected, better informed, and more empowered than ever. And they expect brands to deliver personalized offers, information, and service at every stage of the customer life cycle. To acquire and retain the new consumer, customer-centric brands are rapidly replacing ineffective, fragmented, one-size-fits-all mass advertising campaigns with data-driven, one-to-one communications that are tailored to the needs, interests, and location of the consumer. As a result,...
Related topics : social media marketing strategy example / using social media marketing
Marketing Cloud: Social Best Practices for Events
Social media can help ensure your efforts are a huge success. But how do you make sure you are using social media to make the most of your event? Join our session and learn how industry leaders are building social into their events. Find out how you can leverage social at your next event.
Related topics : social media marketing events / social media help