James Cook
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45 selected videos
Tracy O'Clair of TOC Media: Getting Started in Social Media
In this video for the undergraduate social networks course at the University of Maine at Augusta, Assistant Professor of Social Science James Cook interviews Tracy O'Clair of Maine's TOCMedia -- http://toc-media.com/ -- a social media strategy company that sets up, curates and analyzes multiple channels of communication. The social media consulting business is one area in which the academic field of social network analysis can be concretely applied.
Related topics : getting started in social media / network analysis social media / social media strategy / social media consultant / social media courses
Content Matters: Uncovering Semantic Networks and Hashtag Networks in NodeXL
This how-to video for the undergraduate Analyzing Social Media course at the University of Maine at Augusta walks you through three ways to uncover meaningful patterns in the content of Twitter posts through open source NodeXL software. Method 1: the built-in "Top Ten" metrics function of NodeXL. Method 2: generating semantic networks. Method 3: generating hashtag networks. Learn more about social media education at the University of Maine at Augusta through our Social Media Certificate...
Related topics : social media university / social media network / social media why this matters to everyone in education / social media courses
A Basic Introduction to Social Networks (for UMA Social Media)
Although social network analysis can be used to understand very complicated social media environments, the basic elements of social network analysis are astoundingly simple. This video covers those simple elements of social network analysis: node, edge, direction, path, dyad, triad, clique.
Related topics : network analysis social media / analysis of social networking / social media basics / using social media / social media media
Careers in Social Network Analysis
This video, shot for students at the end of the undergraduate social networks course at the University of Maine at Augusta, considers the relevance of abstract social network analytic skills in the context of a career. As you can see from this brief discussion, the ability to chart relations in a systematic manner has application to work in a wide variety of occupational spheres. The ability to conduct a social network analysis is an attractive asset for students moving on to the job market.
Related topics : university social network analysis / students social networking / analysis social networks
Social Media Data Mining with Raspberry Pi (Part 5: Twitter, Tweepy, Python)
This video is fifth in a series for absolute beginners who would like to learn how to mine and analyze social media data using an inexpensive, accessible computer called the Raspberry Pi. In this installment, I show Raspberry Pi owners how to install Tweepy, write a script in the programming language Python, and collect basic user and communication data from the social media platform Twitter. Coming up in installment number Six: how to STORE social media data you've collected into a...
Related topics : social media twitter / organizations using social media / social media platforms / social media basics / social media social
Installing and Working Around the Oddities of UCINET Software
In this video for the undergraduate social networks course of the University of Maine at Augusta -- http://uma.edu -- I walk through the process for installing UCINET social network analysis software and working around some of the oddities of UCINET software. These include: anti-virus software warnings, changes in software versions between the documentation that comes with UCINET and the version you will be using, the consequences of security settings you may have on your computer for...
Related topics : social network analysis software ucinet
Garbage In, Garbage Out: Making Your UCINET Networks Make Sense
GIGO is the generation-old acronym for the phrase "Garbage In, Garbage Out," which means that your analytical program will produce nonsense output if you provide nonsense input. In this brief video for the undergraduate social networks course of the University of Maine at Augusta (visi http://uma.edu on the web), we consider how GIGO applies to working with UCINET social network analysis software. Some common ways that we inadvertently generate "garbage" results are considered. Data checking...
Related topics : social network analysis software ucinet / analysis of social networking
COM/SOC 375, Social Networks: Getting Started With UCINET for Homework #5
In this course video for Social Networks, we go step-by-step through the process of downloading, installing and running UCINET. An initial exercise (for students complete in their Homework #5) is to enter family network data into an adjacency matrix, display it, and then visualize it as a sociogram using the associated NetDraw package.
COM/SOC 375 is the undergraduate social network analysis course at the University of Maine at Augusta. See course content on the web at...
Related topics : social network analysis courses / analysis of social networking
Thinking About Paradigms in Sociology
This video, produced for the Social Science program of the University of Maine a Augusta, introduces students first to the notion of what a paradigm is and how it relates to theory by using an analogy. If a theory is a particular kind of story, a paradigm is a way of building a story, and sociology as an academic discipline has paradigms for its stories just as music and literature and film have paradigms for the creating of works that fit within a particular genre. This video shares the...
Related topics : university social network analysis
Social Network Ideas, Individual Level Data
This brief video contrasts the rich social network theory in Ross and Wu's 1995 American Sociological Review article, "The Links between Education and Health." Ross and Wu do a stellar job of expanding thinking about health beyond the biologically-centered focus on the physical body, adding social dimensions related to job quality, control over one's life, and social support. In that last dimension, however, Ross and Wu describe ideas about embeddedness in a network, while actually measuring...
Related topics : social network measures