KnowledgeAtWharton
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5 selected videos
Social Media In the C-Suite: Listening, Learning and Creating a Strategy from the Top Down
As social media becomes more pervasive in the modern business landscape, creating a strategy for its use can no longer be confined to the tech or marketing side of any operation. In the recently released, Social Media Leadership: How to Get Off the Bench and Into the Game, author Michael F. Lewis, who is chairman and CEO of business services company ILD, offers a guide for managers to understanding and leveraging tools such as LinkedIn, Facebook, Twitter and Groupon.
Related topics : social media listening strategy / social media marketing strategies / social media tools for business / social media management tools / social media management company
Risks and Rewards of Social Media and Networks
Social networks of digitally-connected customers and employees are growing in power and influence each day, but companies are often still blindsided by this phenomenon. Barry Libert, CEO of Open Matters and author of Social Nation, says the reason is that corporate leaders tend to focus on internal issues like operational excellence, but are confounded by external forces such as social networks that they cannot control. In this interview with Knowledge@Wharton, Libert shares a four-step process...
Related topics : social media network / using social media
How Data Expertise Helps Firms Create Social Media that Matters
Most firms consider social media a must in today’s highly networked world. But new Wharton research co-authored by Lynn Wu shows it’s not simply being on social that matters – it’s how you use it. More: http://knlg.net/2bgPGRn
Related topics : social media firm / why social media matters / social media help / social media today / social media research
Leveraging Branding for Long-Term Growth
According to Barbara Kahn, director of the Jay H. Baker Retailing Center at Wharton, the increasing popularity of social media has two implications for marketers: First, customers now control the message and second, companies must make sure that key elements of their brand can translate throughout the world. In a recent interview with Wharton MBA candidate Alexandra Idol, Kahn discusses her new book, Global Brand Power: Leveraging Branding for Long-Term Growth, the brand "as a mechanism for...
Related topics : social media marketing messages
Social Media for Social Causes: Alex Brown's Passion for the Welfare of Horses
Alex Brown's love of horses started long before he launched the blog, Alex Brown Racing, but it was Kentucky Derby winner Barbaro that pushed the blog into prominence -- and eventually established it as a site dedicated to the welfare of horses. Along the way, Brown learned many things about creating and nurturing an online community using tools, including Wikis, Facebook and Twitter, and following certain principles, such as: Be authentic, be transparent, be consistent and build trust. Brown,...
Related topics : social media for causes
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