iMedia Connection

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8 selected videos

2 huge marketing challenges you need to know, Part 2

Over-saturation of the highly skilled

A few years ago marketers were craving employees who could social media manage, build apps, and design responsive websites. Marketers were clamoring for technically skilled people who could help them keep up with the emerging mobile trend and rapidly evolving landscape. Now that the market has simmered down a bit, marketers are now looking for people with depth and understanding. They have the tools, now the real challenge is finding people who have...

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Related topics : social media marketing apps / social media marketing websites

Customer reviews and social media are cutting through your marketing

The biggest reason advertising is failing: Part 3

When commercials were on the top of the marketing food chain, the public only got their information through the company. Now, with social media and customer reviews, the consumer's main source of information comes from their friends, family and peers.

For the full article go to http://www.imediaconnection.com/content/34020.asp#multiview

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Related topics : social media marketing companies / social media marketing commercial / social media advertising companies / marketing through social media

Top tools for measuring social media

Are you getting the social media analytics you're looking for? Watch as a handful of brands explain their top picks.

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Related topics : social media measurement tools / social media branding / social media social

iMedia Brand Summit 2012: DoubleTree by Hilton Cookie CAREavan Tour - Social Media Campaign

For more presentations, see imediaconnection.com.

In celebration of the 25th Anniversary of the hotelier's signature chocolate chip cookie, DoubleTree by Hilton launched the nationwide "Cookie CAREavan Tour," a mobile food truck campaign in May 2011, that completed a 15,000-mile, 50-city tour that shared more than 265,000 of their legendary chocolate chip cookies. The nationwide tour was driven by a multi-platform social media campaign that included Twitter, TopGuest, Foursquare, YouTube and...

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Related topics : best social media campaigns 2012 / social media campaign

The new ideal agency hire

The days of the one-trick pony are over. It used to be a mark of pride to proclaim that you specialized in a niche area of marketing. Careers were built on being the analytics guy, the social media gal, or the IO/RFP expert.

Nicole Estebanell is an expert in the agency world. As SVP/group media director for DigitasLBi she understands the evolution of the industry and how it needs to position itself in the coming years. She speaks to iMedia about why agencies need to shift their thinking...

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Related topics : articles on social media marketing for business

Squeezing the remaining value from mass media like toothpaste from a tube

See imediaconnection.com for more / Four industry giants: Apple, Facebook, Amazon, and Google. Four very different business models. Which will weather the storms of FTC regulations, device limitations, and social media revenue sources? Bob Garfield and Brad Berens bring to light some unique clues.

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Related topics : ftc social media regulations

The advantages and disadvantages in sports marketing

Gone are the days when having a franchise player on your team, or winning the title were sufficient marketing tactics. These days professional sports organizations need to think like cutting-edge marketers. How does that work for sports marketing? What are the advantages and disadvantages that a professional team has over more traditional brands? Peter Stringer, VP of digital media for the Boston Celtics, speaks to iMedia about the advantages a team has when it comes to marketing, one of the...

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Related topics : media sports marketing

5 deadly social media mistakes

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Related topics : social media mistakes