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Social networks - marketing platforms for big business | Made in Germany
Social networks are increasing in popularity. Market leader Facebook claims to have 700 million users. And that's turning it into an attractive advertising platform for companies.Take BMW. The carmaker has six million fans on Facebook. Travel group TUI is another company trying to harness the reach of social media. The company offers prize draws as ways of attracting new customers, and fostering customer loyalty. Miltiades Arsenopoulos and Marta Grudzinska find out how successful the companies'...
Related topics : social network marketing companies / social media marketing companies / social media platforms for marketing / business social network / marketing through social media
Badoo: Flirting over Social Networks | Shift
Classic online dating websites are out; now we have "Badoo". The British company wants to revolutionize relationships by expanding the concept of the social network to include search options for new contacts. Apparently the site already has 140 million users, and it's growing by some 125,000 new registrations a day. Its appeal? Unlike dating websites, the basic service here is free of charge. After registering, the user immediately gets recommendations for people to contact. At the same time,...
Related topics : online social network websites / people search social networking sites / social networking service and website
Digital Marketing for Classical Music | Sarah's Music
Sarah visits the offices of the 21C Media Group in New York, an agency which gives social media advice to classical musicians. Its star-studded list of clients includes Spanish tenor and conductor Plácido Domingo and British violinist Daniel Hope.
Related topics : social media marketing agency / social media agency
Better research with social media | Tomorrow Today
Academica, Loop, ResearchGate - social medie play an important role in science. Research requires discussion and transparence. Even failed experiments are communicated – so they need not be repeated.
More reports: http://www.dw.com/tomorrowtoday
Related topics : social media research / social media today
Made in Germany | "Social Networking"
The idea is simple: people with the same interests meet on Internet portals to exchange personal information or establish professional contacts.
The number of users is increasing rapidly. But the social networking portals still have not found a good way to finance themselves. The industry is banking on advertising and membership fees. Critics are already warning about "Bubble version 2.0". Made in Germany logged in to three portals. The portal "Internations.org" is a network of the global...
Related topics : global social network users
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