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19 selected videos
No Ad Slump for Social Media Apps
NEW YORK (YouTube.com/AdAge) -- Although the general consensus is that internet advertising ad sales are likely to slump through next year, that may not be true for social media advertising. New York-based Buddy Media, which builds branded apps with Atmosphere BBDO for sites like Facebook and MySpace, says business is booming. Its client list includes Microsoft, Anheuser-Busch and FedEx and its CEO believes the brisk migration of marketers into social media will continue.
Related topics : new social media sites like facebook / advertising on social media sites / social media sites list for business / social media branding for business
Social Media Upends Ski Resort Marketing
NEW YORK (YouTube.com/AdAge) -- Social media is playing a major role in accelerating the decision cycle of consumers who patronize ski resorts. As a result, one of the country's largest such companies -- Vail Resorts -- has abandoned its long-time advertising strategies and practices. In their place, the billion-dollar-a-year corporation, which operates five major resorts and twenty hotels, has built a new in-house marketing operation that uses social media and other digital venues to...
Related topics : using social media marketing / marketing through social media / social media engagement / digital media marketing strategy / social media advertising companies
Social Media Strategy Increases Tampon Sales
NEW YORK (YouTube.com/AdAge) -- Josh Bernoff is Vice President and Principal Analyst at Forrester Research and co-author of the book "Groundswell." Keynoting this week's Interactive Advertising Bureau's Social Media Conference, he discussed how major marketers like Procter & Gamble are using social media in increasingly potent ways. With the social community effort detailed here in this video, P&G significantly increased sales of its tampon products.
Related topics : using social media for marketing research / marketing through social media / social media advertising / social media social media
Del Monte Social Media Strategy Creates A New Pet Food
NEW YORK (YouTube.com) -- It's one thing to debate the potential power of social media marketing to influence product sales but quite another to watch a social media project actually create a popular new product. In his keynote address at last week's Interactive Advertising Bureau's Social Media Conference, Forrester Research's Josh Bernoff explained how Del Monte Foods did that very thing in just six weeks.
Related topics : social media marketing strategies / social media for market research / marketing through social media / social media conference / social media social
New "Keywords" for Social Media Ads: Clever Questions
NEW YORK (YouTube.com/AdAge) -- Clever and engaging questions are becoming for social media advertising what keywords are for search ads, according to Seth Goldstein at the Interactive Advertising Bureau Leadership Forum. The gathering at Manhattan's Roosevelt Hotel was heavily focused on the latest developments in social site marketing. In other news in this 3 Minute Ad Age, the Nevada sex marketing business gets more aggressive with its billboards and punch-card coupons.
Related topics : social media marketing questions / new social media sites / social media marketing news / search & social media marketing / social media engagement
Inside H&R Block's Social Media Marketing Blitz
NEW YORK (YouTube.com/AdAge) -- Tax preparation giant H&R Block leaped into social media marketing in a big way this January. It's coordinated phalanx of messaging tools includes blogs, twitter, Facebook, Myspace, YouTube, Second Life avatars, widgets, rss feeds, chatrooms and websites. In this 3 Minute Ad Age report, Director of Digital Marketing Amy Worley discusses the triumphs and pitfalls the company encountered during its first large-scale social marketing initiative.
Related topics : social media marketing companies / social media marketing messages / marketing through social media
IBM's Zany Viral Video Chief
NEW YORK (YouTube.com/AdAge) -- It's certainly not unusual that a stand up comedian like Tim Washer would be producing absurdist viral videos. What is surprising is that the IBM communications executive is doing so for his straight-laced corporate employer. He appeared at a Business Development Institute seminar on corporate social media practices last week. There, he championed the cause of creative absurdity in corporate marketing. And he warned the audience that fear and rigid thinking were...
Related topics : social media marketing best practices / social media marketing companies
Video Distribution Changes Trigger Marketer Angst
NEW YORK (YouTube.com/AdAge) -- The dynamics of online video distribution, which are already confusing to many in the marketing and media industry, are suddenly becoming even more so because of the explosion of social media networks and tools such as widgets. In effect, these allow video to be placed into the viral wind and randomly blown across all of cyberspace. It's a distribution method causing increasing angst among marketers and their agencies. In other news in this 3 Minute Ad Age,...
Related topics : social media marketing industry / social media network marketing
Putting the 'Social' in MediaCom
NEW YORK (YouTube.com/AdAge) -- In our continuing look at how agencies are creating their social media capabilities and services, we talk with MediaCom North America CEO Doug Checkeris. Some agencies, like Edelman, have hired in-house social media teams. Others, like BBDO, are using young mentors to teach all their executives how to Facebook, blog, Twitter and otherwise function and think like authentic social media players. But MediaCom is taking a different route.
Related topics : social media agency / using social media
Re-envisioning Media Agencies at Publicis
NEW YORK (YouTube.com/AdAge) -- What's the future for media agencies in a 2.0 world where marketers communicate directly with their consumers? That was one of the issues Tim Hanlon addressed at the recent Advertising 2.0 conference. He's managing director of VivaKi, the year-old Publicis entity that's an investment arm and think tank for new digital marketing strategies. It's re-envisioning what a media agency is.
Related topics : digital media marketing agency