ThoughtfulChina

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17 selected videos

"Working With WeChat" - Thoughtful China

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China's social media industry has been buzzing about WeChat since it launched over two years ago, but marketers remain confused about how to make WeChat work for their brands. Find out how to advertising through this fast-rising platform this week on "Thoughtful China" from four digital marketing experts, JWT's Eugene Chew, CIC's Sam Flemming, Nielsen's Spencer Hung and im2.0's Chris Tung, who give advertisers the facts they need about China's latest social media craze.

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Related topics : social media platforms in china

"How China's Youth View Luxury" - Thoughtful China

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China's post-90s consumers grew up in more affluent households than any generation China has seen to date. They are well-traveled, highly adept at using personal technology and social media, and very sophisticated shoppers familiar with western brands, making them the most challenging group of consumers in China that luxury marketers have faced so far. Find out how to market your luxury brand to the next generation of Chinese shoppers this week on "Thoughtful...

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Related topics : luxury brand social media marketing

"Selling Luxury Online in China" - Thoughtful China

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Marketers selling luxury goods face significant challenges when it comes to building online sales in China. This week on "Thoughtful China," our e-commerce experts will tell you how to avoid mistakes made by early entrants, how social media plays a much bigger role in online sales in China compared to western markets and how to tap future trends like the rise of mobile commerce.

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Related topics : social media marketing mistakes to avoid / social media marketing future trends

"Leveraging Big Data in Social Media" - Thoughtful China

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In the fourth episode of an ongoing series sponsored by Weibo, hosted by Clement Tsang, we examine how better use of big data can improve your company’s social marketing campaigns. Our experts this week include Weibo’s Ken Hong, Acxiom’s Frederic Jouve, AdMaster’s Wilson Chen, Darwin Marketing’s T.R. Harrington and Vivaki’s Vixey Yang. If you’d like to hear more from the speakers in this series, Weibo is hosting a discussion site for this series where...

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Related topics : social media marketing campaign / social media marketing companies

"Is Your Media Campaign Successful?" - Thoughtful China

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This week on "Thoughtful China," Amrita Randhawa, president of Mindshare China, talks about how to evaluate the ROI of media spending, how media agencies should be structured to maintain growth in the future and how to evaluate the effectiveness of social media campaigns.

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Related topics : successful social media campaign

"Why China is 10 Years Ahead at Social Commerce" - Thoughtful China

http://show.thoughtfulchina.com

Social media is the backbone of consumer engagement in China, but the platforms and tools differ dramatically from those in the West. Today, some media experts argue Chinese platforms are better than their western counterparts. This week on “Thoughtful China,” Vincent Digonnet, Razorfish’s Executive Chairman, Asia-Pacific tells guest host Clement Tsang why China is 10 years ahead of the West at social commerce.

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Related topics : social media platforms in china

"Branding Through Social Media: 2015 Predictions" - Thoughtful China

http://show.thoughtfulchina.com

In the first episode in an ongoing series sponsored by Weibo, Ken Hong, Viveca Chan, Michael Lin, JK Shen, and Leon Zhang share insights to help you make the most of your social media budget in 2015. If you’d like to hear more from the speakers in this series, Weibo is hosting a discussion site for this series where viewers can interact with our guests and other industry members. Access this site at http://t.cn/RZWKxkF.

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Related topics : social media branding / social media sites in china