John Heinrichs

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Part 2: Five Key Principles Of Social Interactivity Marketing

In the part of the book, the five key principles of the social interactivity marketing model are presented and discussed. The discussion on the principles of social interactivity marketing focuses on the critical issues relevant to planning, managing, and implementing the online and social media interactivity marketing program for success.

The five principles are directly related to the five stage model of online and social interactivity marketing discussed in the earlier chapter....

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Related topics : social media online marketing / social media marketing plan / social media marketing strategy / marketing through social media / manage social media

Part 1: New Logic of Marketing Relevance

The organization's relevance in the new world of interactive social media marketing is discussed. Marketing in digital time requires a rapid response as well as a clear focus and understanding of the customer. The organization must understand and respond to the key drivers of internet marketing. This understanding of the evolving internet market space and the expanding relationships with the customer requires using the social interactivity marketing model.

Jeen-Su Lim. Handbook of Social...

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Related topics : organizations using social media marketing / social media network marketing / digital media marketing

What is Traditional Marketing?

Traditional or outbound marketing deals with building awareness of the organization's products and services using tools and techniques such as telemarketing or television advertising. Traditional marketing tactics include the use of direct mail, radio, television, telemarketing, magazines, and newspapers. The tactics are typically one-way communication from the organization to the user or customer.

Jeen-Su Lim. Handbook of Social Media Marketing: Five Principles of Online and Social Network...

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Related topics : organizations using social media marketing / social media online marketing / social media network marketing services / social media marketing tools

Data Analytics Course

The Data Analytics online course focuses on setting the student apart through skills development. The course explores social network analysis via the NodeXL tool and investigates quantitative methods using Harvards Quantitative Methods e-learning program.

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Related topics : social network analysis courses