MarketingSherpa

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14 selected videos

Social Media Marketing: Jay Baer explains how helping customers makes for marketing success

At MarketingSherpa Email Summit 2013, Daniel Burstein, director of editorial content, MECLABS, interviewed Jay Baer, social media and content marketing strategist and keynote speaker, Convince & Convert, and author of the new book "Youtility: Why smart marketing is about help not hype." For a chance to win a copy of Jay's book in the MarketingSherpa weekly book giveaway, please visit http://bit.ly/mktgbook

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Related topics : social media marketing strategist / marketing through social media / social media content / social media help

B2B Social Media Marketing: A successful LinkedIn InMail strategy

(http://www.marketingsherpa.com/webinars ) Watch Meagen Eisenberg, Vice President of Demand Generation, DocuSign, and Daniel Burstein, Director of Editorial Content, MECLABS, as they discussed how DocuSign took what might have been a pretty standard email effort, and instead of using its email database, it utilized LinkedIn to send a series of sponsored InMails from its webinar speakers.

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Related topics : b2b social media marketing / social media marketing strategy / b2b social media strategy

Social Media Marketing: Integrating email and Facebook for success

We are looking for speakers for Email Summit 2014 to share their success stories -- http://bit.ly/EmailAwards

Highlighting the reasons why it is so essential for brands to integrate email and Facebook, Jay Baer, President, Convince and Convert, presented, "More Alike than Different: Why Email is Madonna, and Facebook is Lady Gaga," at MarketingSherpa Email Summit 2013. In this excerpt, Jay explained how he sees email as Madonna and Facebook as Lady Gaga, why connecting social media accounts...

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Related topics : social media marketing success stories

Best Practices for Improving Search and Social Marketing Integration

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Related topics : social marketing best practices