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12 selected videos
Virtual community
A virtual community is a social network of individuals who interact through specific social media, potentially crossing geographical and political boundaries in order to pursue mutual interests or goals. Some of the most pervasive virtual communities are online communities operating under social networking services.
The term virtual community is attributed to the book of the same title by Howard Rheingold. The book's discussion ranges from Rheingold's adventures on The WELL, computer-mediated...
Related topics : virtual community social networking / social media networks list / social networking service list
Social market economy
The social market economy is a form of market capitalism combined with a social policy favoring social insurance, and is sometimes classified as a coordinated market economy. The social market economy was originally promoted and implemented in West Germany by the Christian Democratic Union under Chancellor Konrad Adenauer in 1949. Its origins can be traced to the interwar Freiburg school of economic thought.
The social market economy was designed to be a third way between laissez-faire economic...
Related topics : social marketing policy
Marketing communications
Marketing communications are messages and related media used to communicate with a market. Marketing communications is the "promotion" part of the "marketing mix" or the "four Ps": price, place, promotion, and product. It can also refer to the strategy used by a company or individual to reach their target market through various types of communication.
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Related topics : marketing communications media mix
Mass marketing
Mass marketing is a market coverage strategy in which a firm decides to ignore market segment differences and appeal the whole market with one offer or one strategy. The idea is to broadcast a message that will reach the largest number of people possible. Traditionally mass marketing has focused on radio, television and newspapers as the media used to reach this broad audience. By reaching the largest audience possible exposure to the product is maximized. In theory this would directly...
Related topics : mass marketing media
Internal communications
Internal communications (IC) is the function responsible for effective communication among participants within an organization.
Modern understanding of internal communications is a field of its own and draws on the theory and practice of related professions, not least journalism, knowledge management, public relations (e.g., media relations), marketing and human resources, as well as wider organizational studies, communication theory, social psychology, sociology and political science.
This...
Related topics : social media internal communications / social marketing public relations
Quantitative marketing research
Quantitative marketing research is the application of quantitative research techniques to the field of marketing. It has roots in both the positivist view of the world, and the modern marketing viewpoint that marketing is an interactive process in which both the buyer and seller reach a satisfying agreement on the "four Ps" of marketing: Product, Price, Place and Promotion.
As a social research method, it typically involves the construction of questionnaires and scales. People who respond are...
Related topics : research articles on social marketing
ResearchGate
ResearchGate is a social networking site for scientists and researchers to share papers, ask and answer questions, and find collaborators.
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Related topics : social research network sites
Operational risk management
The term Operational Risk Management is defined as a continual cyclic process which includes risk assessment, risk decision making, and implementation of risk controls, which results in acceptance, mitigation, or avoidance of risk. ORM is the oversight of operational risk, including the risk of loss resulting from inadequate or failed internal processes and systems; human factors; or external events.
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Related topics : operational risk management orm
Chris Hughes
Chris Hughes (born (1983-11-26)November 26, 1983) is an American entrepreneur who co-founded and served as spokesman for the online social directory and networking site Facebook, with Harvard roommates Mark Zuckerberg, Dustin Moskovitz, and Eduardo Saverin. He is currently the publisher and editor-in-chief of The New Republic, after purchasing the magazine in 2012.
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Related topics : social networking sites directory / new social network sites 2012
Media planning
Media planning is generally outsourced to a media agency and entails sourcing and selecting optimal media platforms for a client's brand or product to use. The job of media planning is to determine the best combination of media to achieve the marketing campaign objectives.
In the process of planning, the media planner needs to answer questions such as:
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Related topics : media marketing agencies