SMBSeattle May 2010; Why Social Media Matters: Expedia Lessons Learned from the Trenches

How does a global house of brands with multiple audiences and goals manage its social streams? Build community? Sync with PR and customer services? Integrate social media with recruiting efforts?

This month's breakfast event will feature Kristin Graham, Expedias VP of Recruiting and Engagement, as she shares insights and lessons learned on these and other questions. Youll get an overview of Expedia's approach to social media and community building for their portfolio of global travel brands,...

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Related topics : social media brand building / social media strategy for recruitment / social media brand management / social media management tools / social media management services

"You tweeted WHAT?": Legal risks of social media, Kraig Baker SMBSeattle Trailer

What liabilities do companies face when using social media platforms?

Join SMB Seattle and Kraig Baker, Chair of the Technology, e-Business and Digital Media Practice at Davis Wright Tremaine LLP for an enlightening and timely discussion about legal issues surrounding the corporate use of social media.

Kraig will address a range of questions, including:

- When do you have liability for what you say/do on a social media platform?

- When do you have liability for what someone else says or...

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Related topics : social media platforms for business