Northwestern Social Marketing MOOC

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5 selected videos

Northwestern Launches ‘MOOC’ Specialization in Social Media

Professor Randy Hlavac introduces us to the new Northwestern University MOOC, Social Marketing: How to Profit in the Digital World. Get the habits, expertise and tools to become a social expert in your field. Join us today! https://www.coursera.org/specializations/social-media-marketing

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Related topics : social media marketing tools / marketing through social media / social media today

Welcome to Northwestern's Social Marketing Specialization!

Welcome to the Social Media Specialization course from Northwestern University and Coursera! Meet our course leader, professor Randy Hlavac, who will tell you how you can use social media to grow your business.

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Related topics : using social media marketing / business using social media / social media courses / marketing through social media

IBM's Chris Gruber on Social Media Analytics

Chris Gruber sits down with Northwestern professor Randy Hlavac to talk about IBM's Social Media Analytics and how it can help you grow your business.

To view the full video, sign up for Northwestern University's free social marketing course here: https://www.coursera.org/learn/what-is-social/

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Related topics : free social media marketing courses / social media analytics / social media help / marketing through social media

Importance of Content in Social Marketing

Northwestern University's Judy Franks discusses why marketing strategies are still in chaos in today's media ecosystem.

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Related topics : social media marketing strategies

Social Strategies Used by Organizations Today

Northwestern University's Randy Hlavac provides an overview of the topics covered in MOOC 3 of the Social Marketing Specialization, including the three main types of social strategies used by organizations today.

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Related topics : social marketing strategies