Northwestern Social Marketing MOOC
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5 selected videos
Northwestern Launches ‘MOOC’ Specialization in Social Media
Professor Randy Hlavac introduces us to the new Northwestern University MOOC, Social Marketing: How to Profit in the Digital World. Get the habits, expertise and tools to become a social expert in your field. Join us today! https://www.coursera.org/specializations/social-media-marketing
Related topics : social media marketing tools / marketing through social media / social media today
Welcome to Northwestern's Social Marketing Specialization!
Welcome to the Social Media Specialization course from Northwestern University and Coursera! Meet our course leader, professor Randy Hlavac, who will tell you how you can use social media to grow your business.
Related topics : using social media marketing / business using social media / social media courses / marketing through social media
IBM's Chris Gruber on Social Media Analytics
Chris Gruber sits down with Northwestern professor Randy Hlavac to talk about IBM's Social Media Analytics and how it can help you grow your business.
To view the full video, sign up for Northwestern University's free social marketing course here: https://www.coursera.org/learn/what-is-social/
Related topics : free social media marketing courses / social media analytics / social media help / marketing through social media
Importance of Content in Social Marketing
Northwestern University's Judy Franks discusses why marketing strategies are still in chaos in today's media ecosystem.
Related topics : social media marketing strategies
Social Strategies Used by Organizations Today
Northwestern University's Randy Hlavac provides an overview of the topics covered in MOOC 3 of the Social Marketing Specialization, including the three main types of social strategies used by organizations today.
Related topics : social marketing strategies
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