TheCIMTube
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4 selected videos
CIM Practical Insights Webinar - How to build social media into your content marketing plan
This CIM Practical Insights webinar sees Nick Baggott, CIM Course Director, outline the importance of content marketing and focus on using social media and earned media to amplify content.
Related topics : social media marketing plan outline / social media content / social media courses
Social media marketing category sponsor - 2012 Marketing Excellence Awards - Neolane
Neolane's Head of Marketing explains the importance of sending out the positive message of supporting marketing excellence by sponsoring a prestigious awards programme such as CIM's Marketing Excellence Awards.
Related topics : social marketing awards / social media marketing messages / marketing through social media
Social Media brand monitoring - Top tips from CIM
Course Director and Digital Marketer Daniel Rowles offers his top tips.
Related topics : social media brand monitoring / digital media marketing courses / social media branding / social media tips / social marketing tips
The Marketing Excellence Awards 2013 Social marketing category
Category: Social marketing
Name of winner: 23red in partnership with Department of Health
Campaign Title: Stoptober 2012
Summary of the campaign:
The Department of Health's Stoptober campaign focuses on the 28-day national stop smoking challenge. Stopping smoking for 28 days means you're five times more likely to stop for good. Over 160,000 people successfully quit in the nation's biggest mass participation stop smoking challenge ever. Great insight generated a highly innovative campaign. ...
Related topics : social marketing awards
4 Resources