IAB - Interactive Advertising Bureau

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19 selected videos

Catalyst:SF's Cory Treffiletti

Cory Treffiletti, President, Managing Partner, Catalyst:SF, talks about using social media to change perceptions and the momentum of a conversation as he pitches services to Paul Klein, General Manager, Brand and Advertising, GE Appliances & Lighting. Watch his presentation from the 2010 IAB Social Media Marketplace.

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Related topics : social media catalyst for change / social media brand management / social media management services / brands using social media / manage social media

IAB Advanced Programmatic Course for Media Buyers & Sellers

Schedule & cities here: bit.ly/iabadvprogrammatic This course will provide you with an advanced understanding of the programmatic media ecosystem, including an in-depth working knowledge of the key technologies that make up today’s programmatic ad stack across display, mobile, video, social media, email marketing and native advertising. This course will also explore the development of “Programmatic Guaranteed” marketplaces, the major players and providers, and strategies for examining how...

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Related topics : media marketing course / social media courses / social media marketing buyers

IAB's David Doty

David Doty guides us through the IAB Social Media Buyer's Guide and introduces Seth Goldstein and Nichole Goodyear at the 2010 IAB Social Media Marketplace.

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Related topics : iab social media buyers guide

Reckitt Benckiser's Mark Fonzetti from Social Media Marketplace 2009

Ad Age's Abbey Klaassen interviews Mark Fonzettie on stage at the 2009 IAB Social Media Marketplace.

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Sarah Hofstetter and Marc Fonzetti at the IAB Social Media Marketplace

Sarah Hofstetter and Marc Fonzetti talk about Social Media

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Related topics : social media marketplace

MIXX Awards 2009 Social Marketing Gold

Tourism Queensland and CumminsNitro Brisbane win for The Best Job in the World

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Related topics : social marketing tourism

Interview with Seth Goldstein at IAB Social Media Marketplace

Seth Goldstein, Co-founder and CEO of SocialMedia.com, talk with the IAB's Marla Aaron about Social Media

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Related topics : social media marketplace

Brickfish's Nichole Goodyear

Nicole Goodyear talks with the IAB's Marla Aaron during an interview at the 2010 IAB Social Media Marketplace.

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Related topics : social media marketplace

Coca Cola's Linda Cronin

Linda Cronin talks with the IAB's Marla Aaron during an interview at the 2010 IAB Social Media Marketplace.

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Related topics : social media marketplace

Bravo's Valerie Brown

Valerie Brown talks with the IAB's Marla Aaron during an interview at the 2010 IAB Social Media Marketplace.

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Related topics : social media marketplace