OgilvyPRWorldwide

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14 selected videos

Engaging Online Influencers in Social Marketing

Jennifer Wayman, MHS, Executive Vice President, Ogilvy Washington/Social Marketing, discuses how can social marketers can reach and influence Americans who are not currently social media "e-patients," and engage key stakeholders and online influencers to become connected to a campaign in today's crowded social media environment.

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Related topics : social media online marketing / social media engagement / social media today

David Carlson: Social Media and Traditional PR

In the latest MediaXchange video, David Carlson of Ogilvy PR/Chicago provides his take on the relationship between social media and traditional PR. He gives examples and insights on how both are complimenting each other, and how he views social media and other digital marketing tools as a huge tailwind for communications professionals.

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Related topics : social media tools for pr professionals / marketing through social media

The 4Ps of Social Marketing: Are They Still Relevant?

At the World Social Marketing Conference, attendees debated whether there's still value in the 4Ps of Social Marketing (Product, Price, Place, and Promotion). Following a very dynamic debate at WSMC on the matter, speaker Clive Blair-Stevens, Director, Strategic Social Marketing (UK), who argued to abandon the 4Ps, and Nancy Lee, President, Social Marketing Services, Inc. and University of South Florida/University of Washington, who argued to keep with them, shared their side with Ogilvy.

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Related topics : university of south florida social marketing conference

The Convergence of Social and Traditional Media: Defining the Next Chapter of Communications

The global media landscape as we know it has changed. The need for interactive content in this "always on" media age is imperative. Against this back-drop, we have established the Ogilvy Media Influence MediaXchange -- an ongoing hub featuring our leaders from around the world discussing the latest issues and trends driving the communications industry today. The next video in our series features Gemma Craven, New York lead for Social@Ogilvy, discussing the opportunities and offerings available...

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Related topics : social media changed communication

Five Steps to Environmentally Sustainable Behavior Change

Dr. Doug McKenzie-Mohr, President of McKenzie Mohr & Associates (Canada) discusses at the 2011 World Social Marketing Conference how community-based social marketing has proven to be highly effective in fostering the adoption of environmentally-friendly behaviors.

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Related topics : community based social marketing steps

Changes Coming: Social Marketing in Europe

An interview with Professor Jeff French, organizer of the World Social Marketing Conference, and Dr. Christine Domegan from the National University of Ireland, Galway on the state of Social Marketing in Europe.

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Related topics : world social marketing conference

Believing in Social Marketing

Iian Potter, Health Sponsorship Council in New Zealand, speaks at the 2011 World Social Marketing Conference about how social marketers worry about over selling what we do and consequently under sell what is achieved and could be achieved.

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Related topics : world social marketing conference

Dr. Jay Bernhardt Discuses Social Marketing 2.0

Dr. Jay Bernhardt, Professor and Chair of Health Education and Behavior at the University of Florida, discusses Social Marketing 2.0 from the 2011 World Social Marketing Conference in Dublin, Ireland.

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Related topics : world social marketing conference

Air Force Listening on Twitter

Interview with Air Force Captain David Faggard following a great presentation at the Advanced Learning Institute's Social Media & Government Conference

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Related topics : social media in government conference

The Executive's Guide to Social Media

http://asiadigitalmap.com This is a video case study which illustrates a very fruitful collaboration between The Wall Street Journal, Ogilvy's 360 Digital Influence team and Citrix GoTOWebinar.

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Related topics : b to b social media case study